Rebrand | Package & Identity

Working with the Founder and Marketing Director in 2018, Peanut Butter & Co. partnered with the talented folks at Frooishen Design to transform and unify the appearance across all peanut butter spreads and peanut powders. Over the next 6 years, we adapted this clean and welcoming design – featuring a new brand logo and stronger taste appeal – to chocolate hazelnut spread, almond butter spread, and cookies.